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Nigeria Broadcasting Corporation recently reviewed the existing the nation’s broadcasting code and amended it to a newer edition popularly referred to as the NBC 6th Code.
The NBC 6th code is being greeted with all manners of harsh criticisms and in a swift reaction to clear the light on what seems to be so highly unclear about the new NBC 6th Code, the acting Director General of the Nigeria Broadcasting Corporation addressed gentlemen of the press yesterday and below are excerpts of the highlights of the press briefing.
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In the words of the Director General, he says, “We acknowledge the mixed reactions of the industry to the release of the amendment to the 6th edition of the Nigeria Broadcasting Code and we consider them healthy for the development of the broadcast Industry in Nigeria.”
He went further by saying that, “It is pertinent to make it abundantly clear that our intention remains the promotion of the noble principles and objectives of broadcasting in Nigeria as enunciated in the Nigeria Broadcasting Code.”
The current amendment aims at to reposition Nigerian broadcasting industry and to make it more responsive to emerging realities in the broadcasting ecosystem.
According to the DG, the Principal amendments are in the area of.
• Promoting Local Advertising Industry.
• Creating a boost in the Content production sector.
• Making Local Sports attractive as international Content.
• Discouraging anti-competitive behavior.
“We take cognizance of the fact that some industry players raised concerns about the amendments. “
“We know of a truth that Broadcasting is dynamic, so are the challenges to regulation.”
“The Board of the Commission and Management will look at all the concerns and observations raise extensively, with a view to produce a regulation that will be in the best national interest.”
VISIT THE NBC WEBSITE FOR MORE INFORMATION
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